Relativity Media announced today that it will promote the Bandito Brothers’ upcoming intense action-thriller Act of Valor, which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC’s nationally televised coverage of Super Bowl XLVI on February 5, 2012. Four 30-second unique Act of Valor commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.
Terry Curtin, President, Theatrical Marketing said, “We are proud of this unique and original film that plays fantastically across broad audience segments. Not only is Act of Valor an incredibly entertaining action film, but it is a true testament to the heroism and sacrifice that makes America great. What better place to feature a spot for this movie than on the Super Bowl, which is one of our country’s biggest events.”
In 2010, Relativity promoted its box office hit Limitless during Super Bowl XLV which went on to become the No. 1 movie in America in its theatrical debut. Super Bowl XLVI will be held at Lucas Oil Stadium, home of the Indianapolis Colts, and will be the first Super Bowl to be held in Indianapolis. The Super Bowl frequently garners the highest American television ratings yearly and is often one of the most watched programs in the world. Last year, Super Bowl XLV became the most watched American television program in history, drawing an astounding 111 million viewers.
Produced and directed by former Baja 1000 champion Mike “Mouse” McCoy and former stuntman Scott Waugh, and written by Kurt Johnstad (300), Act of Valor goes deep into the secret world of today’s most elite and highly trained group of warriors. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the United States, a team of SEALs is dispatched on a worldwide manhunt. As the men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitments to country, team, and their families back home. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.
Source: Relativity Media