Its not easy being Mel Gibson these days, but that’s really his own fault, isn’t it? Personally, I will still go see his movies. I haven’t seen The Beaver, but that’s got nothing to do with his personal issues, it just doesn’t appeal to me. I’m looking forward to seeing his next flick, Get the Gringo, and it seems I won’t even have to leave my house to do it.
Deadline New York brings word that Gringo will not get much of a theatrical release in the USA, instead it will go to VOD via DirecTV on May 1st, hitting Blu-ray and digital download at a later date.
You may think this is the studio, in this case 20th Century Fox, lacking faith in Gibson’s box office appeal, but apparently the idea came from Gibson himself. He feels he’ll reach a wider audience using VOD than he will theatrically.
President of Fox Home Entertainment Mike Dunn had this to say:
“As digital distribution evolves, we are constantly looking at new ways to bring the consumer greater access than ever before to our movies. Reaching nearly 20 million households on the DirecTV premium platform offers us an opportunity to explore innovative approaches like this one for Get The Gringo.”
Gibson isn’t turning away from theatrical releases completely. He’s directing an epic Viking film written by Braveheart scribe Randall Wallace. He’s also writing another epic about Jewish warrior Judah Maccabee “who teamed with his father and four brothers to lead the Jewish revolt against the Greek-Syrian armies that had conquered Judea in the second century B.C.”
So what do think of this? Gibson seems to have a pretty good mind for marketing his films, maybe this will work out for the best.
SOURCE: Deadline New York