You know what I’m sick of?
Dark Knight Rises character posters.
There’s tons of them, they don’t offer any new information and really don’t show much of anything that we didn’t know about from production photos or press releases.
What ‘Resident Evil: Retribution’ did is much more interesting. On their Facebook page, they dumped 59 images in an album called ‘posters prototypes.’ It looks like all ad campaigns that were discussed for the film.
I’ve pulled some notables to discuss, but CLICK HERE to check out the full 59 at your leisure.
This “Dead. Undead. Reborn” tag seems to be talking about Milla Jovovich’s character Alice, who has at various times been reborn. Alice is in her typical bondage-esque battle gear and seems to have a chain with a mace on the end.
This poster has a similar focus, namely to reintroduce Alice to audiences. This also melds with another key direction the ad campaign takes: THE WORLD. It appears there will be a globe hopping stage now that the planet has been infected.
The poor Brooklyn bridge is one of many destroyed monuments Alice stands atop in this version of the ad campaign. Once again the message is: Alice. Global.
The “I’m Alice And This Is My World” character posters are much more focused on the tech. Also this font is no good, so I expect these posters won’t make the cut when something gets sent to the printers.
There should be more of these, right? Either way, here is the entire story up to this point summed up in 3 words. Also we get some peeks at baddies, like…Nazi Biker Zombies? Really, Paul W.S. Anderson?
Paul W.S. Anderson: “Really, Da7e, I plan to make this sequence one of my cornerstone set pieces.”
Da7e: “Damn you, Anderson! Stop trying, just jump out a window already.”
Paul W.S. Anderson: “Okay, Da7e.”
Da7e: “Guh. Ok, that one is kind of cool looking. But why are you blowing all this glamour in my face? Isn’t there an elegant way to get your marketing across?”
Oh, I see, you’ve already decided you’ll have a Criterion Version of this movie, huh? I’m laughing. Try again.
This tells me Umbrella is still around and there are a lot of them. But it’s like they’re afraid to use the color red too much…
Well, shut my mouth. Hi Ada. You look evil in the center of that Umbrella logo.
This is my pick for first one-sheet. It’s corny, it sends the message that it’s Alice Vs The World and it doesn’t commit to that [RE]tribution logo too early on in the ad campaign.
Head over to Facebook and see if you agree with me.