Two R-rated movies defied analysts’ expectations by taking the top two spots at the weekend box office.
In fact, Seth MacFarlane’s “Ted” opened with $54.1 million on top this weekend and good for eighth all-time openings for R-rated movies.
The movie starred Mark Wahlberg and Mila Kunis with MacFarlane voiced the foul-mouth teddy bear. MacFarlane wrote and directed the film about a man’s struggles between his friendship with Ted and a girlfriend who wants more in their relationship.
How did “Ted” do it?
“The film. The marketing. The advertising—that’s all what went right!” celebrated Nikki Rocco, Universal Pictures’ president of domestic distribution, to Entertainment Weekly. “Everybody likes something fresh, something new.”
On the flip side, female audiences adored Warner Brothers’ male stripper movie “Magic Mike.” The stripper movie earned $39.1 million for its opening weekend on a tiny $7 million budget. Not a bad take for a few girls’ nights out.
“Magic Mike” starred a few really good looking hunks, including Matthew McConaughy, Channing Tatum, Alex Pettyfer and Joe Manganiello. The movie’s plot (many women don’t care) is about a male stripper teaching a younger protégé in stripping, partying and picking up on women.
Obviously, “Magic Mike” audiences are predominately female at 73 percent of the total movie goers and approximately 57 percent of them are under the age of 35.
A movie lost in the headlines was “Tyler Perry’s Madea’s Witness Protection,” which opened with a respectable $26.3 million and in fourth place.
The Tyler Perry’s Madea film opened on par with the other movies in the series. Its opening ranked third out of the five Madea films.
In this Madea film, Aunt Madea is set to protect an investment banker and his family from the mob.
The drama “People Like Us” opened in tenth place with $4.3 million. The movie starred Chris Pine, Elizabeth Banks, Michelle Pfeiffer and Olivia Wilde about a brother reuniting with a sister whom he never knew after his father’s death.
In rounding the top five weekend box office films, “Brave” fell to third place with $34 million, a decrease of 48.7 percent. And in fifth place, “Madagascar 3: Europe’s Most Wanted” earned $11.8 million, a drop of 40.1 percent.
Noticeably absent from the top ten weekend box office will be “Marvel’s The Avengers” It earned $4.2 million and finally dropped out of the top ten spot. But, with a total domestic gross of $606 million—no one is shedding a tear.
And, in anticipation of next week’s opening of “The Amazing Spider-Man,” the comic book movie opened big internationally with $50.2 million and set a new record in India. That’s a good sign for Spidey.
Oliver Stone’s drug film “Savages” and Katy Perry’s concert documentary “Katy Perry: Part of Me” will also open next week in theaters.
Here’s the WEEKEND BOX OFFICE results for June 29-July 1, 2012:
|2.||Magic Mike||$39.155 million|
|4.||Tyler Perry’s Madea’s Witness Protection||$26.35 million|
|5.||Madagascar 3: Europe’s Most Wanted||$11.815 million|
|6.||Abraham Lincoln: Vampire Hunter||$6 million|
|8.||Moonrise Kingdom||$4.873 million|
|9.||Snow White and the Huntsman||$4.405 million|
|10.||People Like Us||$4.306 million|