The pageantry that encompasses the Super Bowl building up to game day has been astonishing the past few years. Since 2007, this grand sporting event/spectacle has raised viewership by an average roughly of 3.6 million per year. Not only do people come for the hard-hitting action, but as a cultural event to be witnessed by the masses. This year will not only feature San Francisco and Baltimore, but six high profile movie trailers.
Disney, Universal, and Paramount will be the players on the field when they come head-to-head with their respective commercials. Disney will have the most going for it with three advertisements leading off with Sam Raimi’s “Oz: The Great and Powerful.” Also set to appear are “Pirates of the Caribbean”-esque, “The Lone Ranger,” and “Iron Man 3” which appears to be Tony Stark’s last solo movie.
Universal will trot onto the viewing stage with the latest in “The Fast and the Furious.” Though this sixth installment was supposed to be kept under wraps, star Vin Diesel went on to reveal the secret ad. Lastly, Paramount will be showcasing Brad Pitt’s “World War Z” and the highly anticipated “Star Trek Into Darkness” which will start off the second quarter.
All three studios paid a steep price for their productions. CBS has upped the monetary amount for ads from $3.5 million to $4 million per 30 seconds.
Just like this evenly matched game between the 49ers and Ravens, there will be winners and losers. Such was the fate for Disney’s “John Carter” which did make its way on the biggest show in America, only to disappoint at the box office. So, as studios go on the offensive, which movies will share that fate? Which will win the adulation of the crowd? It’s up to the public to make the calls.